About

Writer, brand strategist, mender.

Since I was little, I’ve dreamed of just being left alone to think about stuff. But apparently that’s “not a career”.

So by day, I don business-casual to lead the brand and creative team for an international food tech start-up. I am really good at this, and I do my best to fix some of the damage caused by the prevailing cult-think of ‘move fast, break things’. I believe that high-quality creative work comes from a place of safety and play, not from ‘survival mode’. You don’t need a huge budget or a big team to build outstanding brands, but you need a leader who can foster trust and create the right environment.

When I’m not working, I hang out with my partner and our son, in a quirky rural house with an ungovernable garden. I like mending things, and hate throwing things away (it’s not hoarding, it’s curating).

In the margins, I scribble notes which sometimes turn into books.

I have studied and practiced hatha yoga for more than 20 years, and I taught professionally for 10 of those. My latest book Curious Poses is a distillation of two decades of asking awkward questions about yoga, and trying to find the answers. I hope it finds its way into the hands of other inquisitive yoga people and inspires them to keep digging.

I have also written books about comedy and trench warfare. Finding your niche is overrated.

To find out more about my books and other projects, go back to the homepage.